So how do you do this using our property portal upload software and, more importantly, why should you do this as an estate agent?

A property portal is a website or online 'portal' that allows estate and lettings agents to advertise their properties that are for sale or for rent. These are often properties being sold on behalf of residential property owners, who have instructed agents to complete this process.

Potential property purchasers often use major portals to search for their ideal home, due to their ease of use and time-saving nature. Property feeds within portals are incredibly valuable tools for real estate agents to have at their disposal, so it's imperative that you make full use of them to advertise your properties for sale and to let.

If you're a registered estate agent, letting agent or new home developer, you can list properties on the likes of Rightmove, Zoopla, Homesearch and OnTheMarket using portal software. Bear in mind that there are a few requirements that each property website will ask you to meet before using their feed. At Dezrez, we will walk you through each portal during your onboarding stage to our estate agency software, their benefits and the requirements you'll need to meet. You'll have a dedicated account manager that can help you make these decisions if you're a new or start-up agency.

• How to Start an Estate Agency
• Rezi Pro Lite: Software for Start-up Estate Agents

So, why should you advertise through Rightmove, Zoopla, OnTheMarket and other portals in addition to your own website?

The main benefit of using property portal software is how much time it saves you as a sales or letting agent.

Think about it - with one click of a button, you can advertise your property to an incredibly vast audience through the major portals. This can save you many valuable hours of duplicate administration work, logging in to every website and entering all your property data individually. You can use this time to help your clients complete faster on their properties and win more instructions!

Using our portal system within Rezi's cloud-based estate agency software, you are essentially putting your property in front of more potential vendors and landlords, and therefore strengthening your brand awareness resulting in greater lead gen opportunities to instruct.

Discover Rezi, our all-in-one sales and lettings estate agent software, to enhance your agency, win more business and improve efficiency! Rezi's CRM platform allows you to manage and book valuations, keep up to date records of your clients' data, automate processes and complete all your daily tasks as an estate agent.

Once you have your estate agent software solution (including the property portal software) set up, you will then need to choose a set number of portals to advertise your available properties on. This decision can be quite difficult if you're unsure of whether to opt for a major portal or if you're looking to target a specific audience through a local website. But fear not, we can make the process a lot easier for you.

As a Rezi user, you'll be assigned a dedicated account manager, who can help talk you through the main benefits of each portal and which ones might be right for you.

Before selecting your property portal website, ask yourself...

1. Does it give you the exposure you need to sell or rent your properties quickly?
2. Are your competitors using that portal?
3. Is the target audience big enough to achieve a return on investment (ROI)?
4. Who owns the portal feed and what are their requirements of you? (Check whether it's independent, owned by a competitor etc.)
5. Is the demographic using the portal right for your business strategy?
6. Do you need to hit a very local audience or a higher volume of potential buyers?

Using Rezi and its built-in portal uploading software allows you to improve efficiency and ultimately sell more properties and in less time.

Ready to get started? Book a free, no-obligation demo of Rezi and our friendly team will be happy to show you the benefits of Rezi software...